Walkers’ Wool is a project that brings together nature, well-being, and movement, offering specially treated Asturian wool for those who love walking and seek extra, sustainable protection. For this brand, we developed a fresh, approachable, and memorable visual identity that reflects its joyful spirit and strong connection to nature.

The logo, featuring a friendly sheep shaped like a “W”, conveys warmth, authenticity, and a clear link to the product. The color combination of vibrant yellow and light blue brings energy and differentiation, creating a visual universe full of optimism. Graphic elements like the scalloped cloud line reinforce the ideas of softness and comfort associated with wool. The identity was applied across various touchpoints, including business cards and stationery, using clean, friendly typography that respects the brand’s natural essence.

This branding project stands out for its emotional and human-centered approach, highlighting a product that is sustainable, functional, and crafted with care. A brand identity designed to walk alongside those moving consciously through life.