We developed the visual identity for ULPIA with the goal of reflecting exclusivity, sophistication, and a deep connection to artisanal luxury.

The ULPIA logo is built upon an aesthetic inspired by classical elegance and contemporary precision. Its symbol features a stylized profile of a Roman figure, enclosed within a geometric shield—evoking the brand’s solidity. The graphic language is based on fine, defined lines, creating a sense of precision and detail that reinforces the concept of handcrafted luxury.The typographic logo uses a modern sans-serif font with a clean, balanced structure that conveys sophistication and visual clarity. Its minimalist design maintains a timeless and refined aesthetic.The visual identity is anchored in a powerful combination of deep blue and white. Blue, a symbol of trust and exclusivity, is applied to both solid backgrounds and graphic details. White, in contrast, brings light and balance, highlighting the purity and elegance of the brand.Geometric graphic patterns, used in borders and stationery details, reinforce the idea of artisanal precision and exclusivity, while the use of high-quality textured papers enhances the brand’s premium character.ULPIA’s visual identity encapsulates its essence: a fusion of tradition and modernity, of artisanal mastery and timeless luxury.