This is a range of coffee, both whole bean and ground, made with carefully selected beans from various coffee-growing regions such as Colombia, Ethiopia, Brazil, and others. The harvest of these beans is made possible thanks to the hard work and dedication of the people who cultivate and live for coffee. Oquendo GRANDES ORÍGENES is a small tribute to one part of that community: the women coffee pickers.
In line with the brand’s current positioning and inspired by the high quality of the product, we created a label system that allows for clear differentiation between the flavors in the range. Each label is printed on a base of metallic gold ink and features an illustration of one of the women protagonists enjoying a cup of coffee, dressed in traditional attire representative of their region.
The labels are applied to a packaging structure that combines black and gold with a minimal number of graphic elements, enhanced with glossy ink details that reinforce the product’s premium feel.
A unique coffee collection that delivers the intense flavor of each origin and transports us to different corners of the world at a single glance.