From our studio, we developed the design for the 2024 Unstoppable Day kit, a campaign by the Josep Carreras Foundation against leukemia. The goal was to create a visual universe that is joyful, optimistic, and full of energy—one that emotionally connects with people of all ages and conveys a message of collective strength and hope.

The visual identity is built around a playful and dynamic typographic composition, where each letter comes to life through organic shapes and graphic details such as stars, waves, and hearts. The word “Imparables” (“Unstoppable”) becomes the central emblem of the campaign, functioning as both a logo and the core graphic element across all pieces.

The color palette blends vibrant tones like orange, turquoise blue, lime green, and coral, evoking vitality, diversity, and action. These colors are used in high-contrast compositions on white and orange backgrounds, creating a cohesive, memorable, and highly recognizable visual language.

The kit includes a shipping box, tote bag, and stickers, each designed to reinforce the sense of community and belonging. Every item is crafted to be both functional and emotionally engaging, serving as a tool for spreading the campaign and as a symbol of pride for those involved in the cause.

The result is a versatile, approachable, and deeply human graphic system that captures the spirit of strength, unity, and celebration behind Unstoppable Day, helping to raise awareness and support in the fight against leukemia.