For this project, we developed the complete branding, logo design, and product packaging for Grippadel, a bold new brand of overgrips for padel players, focused on innovation and grip performance.

Our goal was to build a strong and energetic visual identity that resonates with a dynamic, sport-loving audience. The logo design conveys movement, tension, and precision, while the packaging uses vibrant color and clean layout to stand out on shelves and quickly communicate the product’s key benefits.

This project highlights how graphic design, when integrated from the early stages, can help define the tone and positioning of a new sports brand in a competitive market.