Wildly Natural

SillyBilly is a brand of organic snacks aimed at a young audience, embracing fun as a way to connect with kids, while offering a 100% natural product — no tricks, no nonsense. Our goal was to create a visual universe that communicates this dual nature: healthy but playful, honest but carefree.

Through a colorful identity and a graphic system led by charming characters and simple illustrations, we developed a packaging range that not only stands out on the shelf but also invites play and imagination. All of this is paired with a cheerful and straightforward tone of voice that reinforces the brand’s friendly personality.

Triangle Rice Cakes
With a color palette inspired by ingredients and flavors, this range was designed to ensure immediate clarity for parents, while still being visually appealing to kids. The large central triangle acts as a window into the real product, accompanied by a duo of quirky characters who represent the essence of SillyBilly: a mix of curiosity, kindness, and a touch of madness.

Quinoa and Spelt Snack Bars
For this second product line, we continued using vibrant, contrasting colors to create flavor recognition through color. The characters remain central, now accompanying a more “on-the-go” product format. We added a system of icons and standout messages that highlight the nutritional and organic values of the snack, without losing the fun and natural spirit that defines the brand.