For the Cocada Snacks project, we set out to develop a brand identity and packaging design that would reflect the exotic and playful nature of the product: dehydrated coconut snacks in a variety of flavors, offering a healthy and delicious alternative for everyday snacking.

Inspired by the freshness and tropical character of coconut, we created a design that captures the wild and vibrant essence of the fruit. The color palette is rooted in natural, earthy tones, complemented by bright accents that represent each flavor, evoking the diversity and richness of tropical regions.

The logo features an organic, friendly typeface with soft curves that convey a sense of closeness and natural appeal. Paired with stylized illustrations of palm leaves and tropical elements, the design evokes a paradise-like feeling, inviting the consumer to enjoy a unique sensory experience.

The packaging was developed in a flexible pouch format—practical and easy to carry—perfect for the active lifestyle of today’s consumers. The combination of a light background with bold illustrations and contrasting typography ensures a strong shelf presence and helps the product stand out in a competitive market.

This project captures the essence of Cocada Snacks: a healthy, natural product that transports consumers to a tropical and relaxed setting, delivering an authentic and enjoyable taste experience.