Mara Rodríguez | Today, Super foods
Branding & Packaging design studio based in Gijón, Asturias
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Today Super Foods

Diseño de logo y envase para una nueva marca de superalimentos. Un superalimento o superfood es un alimento 100% natural (frutas-algas-semillas-raíces o hierbas) que contiene una densidad sumamente alta de nutrientes en tan solo pequeñas cantidades.
Para la creación del logotipo utilizamos una tipografía con efecto brush para darle un toque natural, e incluimos unas pequeñas hojas a modo de símbolo identificativo.
Para los envases utilizamos un estética parecida a la de los cosméticos, ya que creemos que el producto puede encajar en este sector porque mejora nuestro cuerpo tanto por dentro como por fuera. Utilizamos colores saturados, estampados brush y una composición tipográfica muy limpia para transmitir el mensaje de manera directa. Una estética juvenil e “
instaurare” para conectar con el público joven a través de las redes.

New branding & packaging design for a new superfoods brand. Superfoods are foods — mostly plant-based but also some fish and dairy — thought to be nutritionally dense and thus good for one’s health.
For the logo we have use a brush-font with a greenish bright color, including a leaves symbol in order to give it a natural and personal character to it.
For the packaging, he have a use a cosmetic style, as the product perfectly feets on this area as it improves the body appearance. Because of that, we have use bright and saturate colors, playing with brush dynamic stamps that make the packaging playful and funny. But also we have use a smart and clean typography composition, in order to give a message of confidence as super foods are high quality products. We have use a youth and “Instagramer” esthetic in order to connect to young people in social media.

“Today Super Foods, a new way of life”

Client:

Today Super Foods

Category:

Branding, Packaging

Date:

07/10/2015